Business card printing will help a lot in many ways. Have you just started a new business? Are you ordering your first set of printed business stationary? Or perhaps you have been running your company for a while now and are looking to order further supplies of printed stationery? Regardless, it is well worth spending some time thinking about the design of your business card printing.
Generally, business cards are the first thing that you give to a potential client and are really the item that portrays your business to them the most, other than yourself of course. This is why it is so important to ensure your business card printing is as memorable as possible.
Depending on what sort of business you have will have an impact on the type of business card you design and printed but there are an awful lot of people who just think that business cards should have the company name on one side and the contact details on the other. They couldn’t be more wrong.
You can choose between having both sides printed with the brand colour on, and the company logo or brand on one or both sides. You obviously will want contact details on your card and again these can be on one side or both and the style of font will have a big impact.
There are business cards out there that have a ‘hand drawn’ style for the contact names and numbers. This gives the card a really modern style, ideal if your company is media or graphic related. In fact there are business cards out there, which have coffee stains printed on the written side, giving a laid back look but one that will certainly get people talking.
If you want a more traditional look on your cards but want them to look unique, then think about textured business cards (Spot UV is a big trend currently). This will give the card more depth and also make it more memorable to the clients. A good example of this is a hairdressing company who have had their cards done with a textured print that looks like real hair. It is certainly memorable and also unique to their business.
In terms of ‘Spot UV’ – this gives the card a shiny look, almost reflective. This can be used to highlight your logo or the company name and the effect looks, and feels really good.
So as you can see, there are many things that it is wise to think about before having your business cards printed. Remember, they are normally the part of your business that gets given out and seen the most, so it is well worth giving the design and feel of them the same amount of thought as you did when you were thinking about your company name and brand.