In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program.

By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases.

The CR80 – Blank PVC Card is a widely used PVC card and fits easily in most ID card printers for double or single-sided full-color or monochrome printing.

Perfect for applications that need no encoded ID data, this versatile white card comes in 30 mil thickness and can be ordered plain or with a signature panel option.